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Piper Jaffray
Marketing for Financial Sherpas

Prior to its sale to UBS, the Piper Jaffray Private Client Services division was one of the premier financial planning and wealth management services for individuals in the United States. Part of what made the brand so great was a keen understanding of their strengths — and how to communicate them to the public. The designers of Circadian helped Piper Jaffray to develop a wide variety of print communications, including brochures, posters, direct mail and other collateral.

One of the most challenging parts of any financial services project is developing information graphics that can communicate without confusion. This is where the rubber meets the road for great designers. It's not always glamorous work, but it is crucial to ensuring the development of great brand communications.

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