TDS, a provider of business telecom services, turned to Circadian to design an invitation and ticket delivery materials for a series of events co-sponsored with the Minnesota Wild. To target the audience of C-suite executives, we created a large-format, digitally printed invitation for each event of the series, as well as a custom die-cut box with foam insert for delivering game tickets, VIP event passes and a souvenir hockey puck. For each event, recipients had to RSVP online to receive one of the limited gift boxes and tickets.
The boxes and invitations convey the high-end and exclusive nature of the speaker series, while balancing the unique aesthetics of the TDS and Minnesota Wild brands. The materials play up the hockey element, as well as the theme that Circadian created: “Business is a Contact Sport.” In addition the invitation utilizes existing TDS brand images, which reinforced the messaging that Circadian had developed the previous year.